Thinking of starting your blog? Blogging is an excellent thing to get involved with and can cause all sorts of great opportunities. But before you dive in, it’s worth firstly taking a step back and considering a couple of important matters.
Listen up. Starting your blog is rather easy, but getting it right is much more difficult and there are several decisions to create along the way. Allow me to share 12 things you must know before you even start up a blog:
1. Self-Hosted WordPress Blog
You may be wondering about your best option for how to create a blog. Would you produce a WordPress blog, or would a platform like Blogger suffice? How about something similar to SquareSpace or Wix?
In my opinion, a self-hosted WordPress blog (ie. WordPress.org) is definitely and away your best option.
There are several premiere factors behind this:
Firstly, a self-hosted WordPress blog offers you complete ownership and power over whatever you do. There are millions of themes and plugins for WordPress, while it’s also great to find out that nobody will come along a day and disassemble your blog site as it ‘breaks’ some kind of rule. That’s a huge problem with many platforms!
After you have installed WordPress (it’s free and a lot hosts enable you to install it with just a few clicks), you may essentially do what you may like. You’ll should spend some money on hosting and a domain name, but those can be found pretty cheaply.
2. Build a Brand
To develop an excellent blog and be noticeable in the crowd, you need to work to generate a distinctive brand. This simply means select a very specific niche and trying to establish a brand that actually speaks to your audience.
What makes a brand?
Well, it demands a variety of such things as the name, logo, visual imagery, the tone/personality of your writing, the user experience, and so forth. Consider great bloggers like Seth Godin. You usually know precisely what you’re getting when you visit his blog – and that’s what you should do, too.
To have success, you need to stay ahead of the audience and speak to your audience. What’s your niche? What do you wish to be called? What’s the personality of your own blog gonna be? Will your website be serious/funny/informative/detailed/factual, etc.?
3. Content articles are King
You could have the very best looking blog on the planet, but it really doesn’t matter a jot if the content articles are crap!
To achieve success and keep people returning for more (that is surely what every blogger wants), your site content should be good quality and deliver on what exactly you’ve promised.
Be sure each post is well researched and has a clear point. Make it interesting to read through by injecting a bit of your personal personality into each post – or tell stories to give it alive.
Remember: content is king, so make certain it’s just like it are able to be!
4. Blog Regularly
Blogging regularly is really important. If you need how to start a successful blog to have any sort of impact, you simply cannot go weeks or months without creating a post!
When you first setup your website, it’s easy for starters great intentions and boast regarding how you’re intending to make a whole new post six times weekly. But unless you’re superman/woman, the truth is that staying on a schedule like this is utterly unrealistic.
To offer yourself the best possible chance of success, be sensible about how exactly often you’re likely to post and set up a schedule in order to meet that goal. You might want to map out your site content beforehand and after that make use of a post scheduler to publish it for your blog on a given day.
5. Visual Content articles are Key
Visual content articles are becoming an ever-bigger area of the blogging world. I’m referring to videos, graphics, photos, infographics, etc.
Ensure each and every post you will be making contains some sort of visual content. It can help to bring your site alive and may greatly increase the quantity of people who click right through to your blog site – especially from social networking.
Not really a graphic designer whizz kid? Don’t worry! A tool like Canva is provided for free and super easy to use, or you may outsource it to your design professional.
6. Connect With Other Bloggers
It’s easy to understand other blogs as competitors, nevertheless, you should actually examine them as your friends. Experience tells me that your success often depends upon connecting with some other bloggers and making yourself recognized to the true secret players within your niche.
Discuss their blogs and participate in the conversation. Share their posts on social websites. Develop a relationship together and get on their own radar! Trust me, it’ll really help your odds of success.
7. You Should Build an e-mail List
Imagine being able to send 500 people to your new post in a matter of minutes, or having the capability to instantly send visitors to a proposal you’re promoting being an affiliate.
If you have a message list, you have the ability to do this all and much more!
You’ve probably heard the expression “the cash is within the list” – and that i can absolutely and categorically inform you that it’s the honest truth. If you’re starting a fresh blog, be sure you start building a message list from day one.
8. Investing in Advertising
There are several great free methods for getting traffic to your blog site. You can work with SEO and obtain traffic from Google. You are able to write guest posts for other blogs, or use social media marketing to share with you relevant content and obtain new followers.
But while free methods are wonderful, it’s also worth considering paid methods like Facebook advertising. Should you it right, you may achieve your goals much faster and almost instantly reach out to new people.
A word of warning: Don’t throw a lot of cash with the wall and hope it sticks! Set a small budget (e.g. $20) and test the water to find out if the system functions.
9. Responsive Design is important
The days are gone when a lot of people browsed the net on their desktop computer. Nowadays, it’s all about smartphones and tablets.
If you’re planning to set up a fresh blog in 2017, please, please, PLEASE make sure it is responsive and simply viewable on cellular devices! It’ll create the viewing experience significantly better for your visitors, and possesses certain SEO benefits, too.
10. Be Aware of Increasing Security Threats
When establishing a blog, it’s extremely important to take security seriously. Blogs are prone to hackers and other online threats, so it’s absolutely vital to take steps to safeguard your site as far as possible. Trust me, you don’t want the hassle of sorting a hacked blog because it could be a complete and utter pain in the arse!
Firstly, ensure your site and plugins are usually up-to-date and running the latest versions. This includes the WordPress installation, your theme and each plugin.
Secondly, be sure you get a basic WordPress security plugin to assist guard against common threats and get alerted when the worst happens. WordFence, BulletProof Security and iThemes Security are three of the more popular.
11. You must Consider SEO
Where can you go if you’re seeking information? In many instances, the answer will be Google, so you’d be absolutely CRAZY to ignore it a traffic source.
If you want to get visitors from Google, you have to think about Search Engine Optimization (SEO). I could write an entire book about this subject, for the time being you only need to obtain the 30deyypky right.
Base each post around a unique keyword – and be sure to incorporate that keyword once or twice in the post. Don’t go crazy!
Additionally, it’s worth installing an SEO plugin like Yoast SEO. This really is a free tool that offers you the opportunity to optimize your site easily and quickly.
12. Blogging is challenging Work
Finally, it’s essential to understand that blogging is challenging work.
Lots of people dream about putting together how to create a blog for free and achieving instant overnight success, but the truth is that it’s bloody work and needs consistent effort over years and years. If you’re ready to placed the effort it, it’s well worth it though and literally has the ability to modify your life.