Backlink building continues to be the cornerstone on most seo efforts. Based on Moz’s “2015 Search Engine Ranking Factors Study,” links have the strongest association with higher search rankings of all (known) attributes made use of by Google in the core ranking algorithm.
But one of the more common issues for small companies is definitely the battle to construction links. Lacking understanding of current SEO best practices, many small firms still be enticed by the infamous black hat tactics to have links.
That is a mistake.
You can see, search engines continue to crack on link exchanges, paid anchor placements and other shady approaches to building links.
Therefore, it is recommended to avoid these “old school” methods while focusing on relevant, authoritative links that drive real traffic. Here are six ways to build such links for your small business website in 2016:
1. Partner with niche-specific influencers
Niche-specific influencers have connections with readers that bypass the “industry atmosphere” and form meaningful relationships. You may establish content partnerships with influencers who serve relevant content in your target market.
As an illustration, you will be an ordinary reason for their blogs and occasionally link over to your own personal landing pages. Consumers are more inclined to trust these links over a couple of sponsored posts for two reasons:
They trust the influencer to only allow contributors who provide value; and
a regular contribution from your small business owner/employee is viewed as being an honest contribution.
Consider the case of Paul Downs, a contributor on the Ny Times’s You’re the Boss blog (now discontinued). He started a custom furniture business in 1986 and grew it throughout the years, sharing his expertise with many other small businesses proprietors through his column.
They have a link straight back to his website through the Ny Times. He achieved this link and exposure through his regular contribution to the blog, which provides advice to small businesses proprietors.
2. Leverage local partnerships
If you’re addressing people a certain geographic area, then forming partnerships with local organizations can be an ability to get backlinks off their websites. If so, you might curently have existing partnerships, so all that you should do is speak to partner websites for link placement.
Achieve locally owned franchises and businesses as an alternative to big corporations. You can even replicate the 1st small business seo consultant by adding to local blogs. And aside from local company blogs, you could possibly find official community blogs and local news blogs that welcome guest contributions.
Another action you can take is sponsor local events that serve smaller businesses. This will get you links in the event’s sponsorship page. This is a good example:
Small enterprises that sponsored this resource fair not simply got brand recognition, but also a backlink.
Apart from events, it is possible to sponsor award ceremonies, conferences and charities.
3. Take advantage of the skyscraper technique
Invented by Brian Dean of Backlinko, this procedure simplifies the web link-building process by not requiring anyone to reinvent the wheel. As an alternative to developing new content ideas week after week, you can easily take what’s doing work for others (as well as your competitors!) and improve upon it. You can find three steps to the skyscraper technique:
Discover top-performing content within your niche. Top-performing content could be determined depending on the number of times it has been shared on social media or the caliber of links pointing on it. You can use a tool like BuzzSumo to search the material containing performed well plus a tool like Open Site Explorer to examine the caliber of its backlinks.
Create something better. Maybe the top-performing content is low on practical examples or case studies. Or possibly it doesn’t get into all the detail as it may. You may deliver more value on the same theme by developing a more in-depth or comprehensive part of content about the same topic.
Promote your content via outreach. Reach out to relevant websites and influencers via email and social networking. (Hint: Have a look at websites and influencers that are already linking on the content you’re improving upon.) Provide them with a heads-up regarding the new piece, and this includes the newest information and examples.
The skyscraper approach is also considered “content marketing for link builders.” Various reports reveal that this method helps businesses build organic links and drive traffic towards their websites.
4. Seek out business mentions
Finding business mentions which do not include links on community resource pages, forums etc can be a convenient and expense-effective way to create links. Along with while using name brand when trying to uncover backlink opportunities, use other relevant keywords that might be on the page as well as your company name to limit your research.
With BrandMentions, the net mentions database, you can discover mentions of your respective business and relevant keywords over the last one day, last week and last month. Choosing “English” since the preferred language will further limit mentions. BrandMentions can be used with Google Alerts to research new mentions.
After you click on a certain URL, use CTRL F (find function) to search for your brand in the page. You may find articles that happen to be focused on your company or indirectly mention your small business but don’t include a link to your website. Make contact with the authors of these articles inquire about link insertion.
5. Create a resource page
According to your locality, you can create the local resource page which includes useful information for smaller businesses in the area. For instance, if you’re a clothing retailer in Washington, DC, you may create a summary of the very best wholesalers and manufacturers in your city.
Whenever you provide useful information, other businesses (even competitors) will link to your resource page. You are able to partner with local subject material experts to create information-rich resource pages; the efforts placed into these pages are going to pay off when they capture the attention of businesses in the marketplace.
A resource page can then be cited when engaged in Q&A websites and local business forums. It may possibly even land you interviews and guest appearances (webinars, dexppky49 and the like), providing chances to build links from participated content.
Also, check sites like Help a Reporter Out for additional linking opportunities.
6. Create premium content
If you would like get backlinks from major publications and leading industry blogs, you need to create premium content – content that demonstrates thought leadership and isn’t just a complication of tips or lists using their company business blogs.
Premium content includes:
in-depth articles or content;
co-created guest posts.
While premium content pieces require much more time for completion, they have a greater chance of being related to than a standard post.
Partnering with other businesses which are not direct competitors can spend less while giving all partners a chance to attract authority links.
Before the competitors gain a position over your web site in SERPs, come up with a resolution to jump about the link-building bandwagon. The techniques mentioned above will allow you to gain links and savor better search rankings for your website.